Honningbrew Meadery
Purpose
The goal of this assignment was to create a logo, colour palette, and branding for a fictional or real company and make a stationary set that included a business card, envelope, and a letterhead. All of which was accomplished using Adobe InDesign 2022.
Details
- Role — Graphic designer
- Software — Adobe InDesign 2022
- Total Time — 12 hours 10 minutes
Brainstorming
The company chosen for the design is a fictional meadery—Honningbrew Meadery—from the video game, Elder Scrolls V: Skyrim. The mead is made from honey in the video game, so imagery and colours related to bees was incorporated into the logo design in the thumbnail sketches. I played around with logos that revolved around the usage of hexagons and drew thumbnail sketches. The colour palette included various shades of yellow-orange, for honey and bees, and a complimentary teal colour as an accent.
Branding
Taking inspiration from the original shop sign for the meadery in Skyrim, I opted for a serif font called Bitter Extra Bold for headers and titles. I chose a serif font since it’s associated with older, vintage typography; it is also a nod to the fantasy medieval setting in the video game. As for the body text, Poppins Regular was chosen to bridge the old with the new, as the rest of the design is quite modern.
For the moodboard itself, I gathered several images with bees and honey that contains colours in the chosen colour palette.
Roughs
I picked 2-3 sketches from each stationary thumbnails and refined and reimagined them into rough sketches (6-8 roughs per stationary). I played around with lines, hexagon shapes, and a base yellow color. From here, I narrowed down the roughs to 1-2 for each stationary to create in Adobe InDesign.
Final Deliverables
The final version of each stationary was created in Adobe InDesign. The logo was created from basic vector shapes that were eventually converted to compound shapes. Some Adobe InDesign tools and features that were used includes: shape tool, pen tool, compound path, pathfinder, character styles, and more.
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